Taste the Feeling with Coca-Cola

celeste wee

22 September 2023

Source: The Coca-Cola Billboard in Kings Cross, Sydney

What is Digital Campaign?

Digital Campaigns are like ways to promote products or services online while using different methods like search engine optimisation, social media marketing and content creation.

Everyone has heard of Coca-Cola before, am I right? Their iconic red and white branding. One of the best examples of their digital campaigns would be their Instagram reels for the recent FIFA Women’s World Cup.

Source: Coca-Cola Instagram

This perfect example of Coca-Cola shows how they have utilised social media marketing as a way to promote their brand while using recent events around Australia. This would increase their brand awareness, drive traffic for their social media page, boost their Coca-Cola sales and improve their consumer retention.

What is IMC?

IMC is a strategy for companies to outline how they would use marketing communication channels to deliver consistent messages to their target audiences to ensure marketing strategies work together seamlessly to achieve higher brand experience and brand awareness, creating brand loyalty. It can be through paid media, earned media and owned media, some examples consist of advertising, public relations, sales promotions, direct marketing, and digital marketing.

So, how do Coca-Cola Digital Campaigns connect with their IMC?

Back in 2011, one of their famous campaigns was their ‘Share a Coke‘ Campaign which included changing the wrapping around the bottle to say ‘Share a Coke with…’ and a famous person’s name. This was launched to create more personal relationships with consumers and share the joy of Coca-Cola.

Source: Share a Coke Campaign

Such efforts from Coca-Cola have made them a giant in the food and beverage industry that is universally recognised all due to their campaigns and IMC strategies to keep them from being forgotten for the past 137 years!

Who loves a Coca-Cola? Share a Coke, Taste the Feeling!

Response to “Taste the Feeling with Coca-Cola”

  1. phuuuongx avatar
    phuuuongx

    I enjoyed reading your recent blog post on Coca-Cola’s success with Digital Campaigns and IMC tools, particularly your mention of their PR campaign related to FIFA’s Women’s World Cup.
    Your blog post effectively highlights Coca-Cola’s success with the FIFA Women’s World Cup PR campaign, and I found the real-world examples you provided to be illustrative and informative. Your explanation of IMC was concise and to the point, making it accessible to readers regardless of their family with the concept. However, in the last part of your blog, where you briefly mention another Coca-Cola campaign connected with IMC, I think there’s an opportunity to provide a deeper explanation of why this campaign is linked to IMC principles.
    To enhance the reader’s understanding, you could delve into specifics of how IMC was applied in this campaign, drawing attention to key elements such as consistent messaging across various channels, and the strategic use of multiple communication tools.
    Additionally, it might be beneficial to include some actionable tips of insights for business looking to apply IMC successfully in their campaigns.
    Overall, your blog post is well-written and informative. Keep up the excellent of work, and I look forward to reading more of your insightful content.

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